The purpose of the event was celebrate the production of the 2000th set of Airbus wings and also to promote the development funding of the new A3XX aircraft a main competitor for the 747. Hosted at the end of the production line in a large hanger near Chester.

The presentation to the Secretary of State for Trade and Industry, Chairman of BAe and extensive media, featured extensive surround sound effects to create a depth to the Airbus sound effects and musical stings. The show climaxed with the reveal of the huge wings themselves, followed by a musical piece about the journey of the wing manufacture by Richard Stilgoe.